Nissan Sets Goal to Introduce 51 New Models
Japanese automaker Nissan has brought the world two great new models in the last 2 years: Nissan Leaf EV and Nissan Juke. Now, the company plans on bringing many more vehicles to the market within the next decade.
Nissan plans to introduce 51 new models over the next 6 years. This will help them achieve a lofty goal: a 15% market share of vehicles in Japan, and a global share of 10%. In other words, 1 out of every 10 cars on the road will be a Nissan.
The automaker is getting closer to already achieving an 8% share in both the global market and operating profit margin by 2016. Nissan jumped from 5.8% and 6.1% in the year ended March 31, 2011. Looks like they are on the right track.
Executive VP Hiroto Saikawa said that the automaker "aims at domestic sales of 600,000 cars and exports of between 400,000 and 600,000. Nissan will introduce 51 models over the next six years as it aims to capture 10 percent of global luxury-car sales. The models will meet demand for eco-friendly and compact cars, with half targeted at the Japanese market." 1
Check out the growing line up of Nissan vehicles at Coon Rapids Nissan - 3300 129th Avenue NW in Coon Rapids, Minnesota.